Branded ContentVice X EU2025

Vice x EU - I'll Rise

A three-part series following creatives across Benin, Morocco and South Africa whose work is rooted in where they come from and pointed at what comes next.

In Morocco, photographer Ismail Zaidy turns tradition into imagination, using photography as a tool for connection. In Benin, Afro House DJ AMÉME returns to Cotonou where the energy of the streets and the sound of the coast still shape a global career. In Cape Town, Shamyra Moodley builds a slow fashion label out of identity, culture and care for the planet.

I'll Rise - AMÉME

  • I'll Rise - Ismail Zaidy

  • I'll Rise - Shamyra

Credits

Director & DOP
Arthur Neumeier
Co-Director
Raphadu Maphoto
Production House
Eyeforce
Post Producers
Peta Synnot-Marzetti, Patricia Simon
Benin Editor
Tim Weyer
Morocco Editor
Tomas Wells
Cape Town Editor
Jaco Läubscher
Colorist
Graham Hunt
Final Mix
Luis Trujillo